Name: Erica LeeAge: 32Title: Sales Channel and Digitalization ManagerCompany: Evonik CorporationEducational Background: B.A. Political Science, National Chengchi UniversityM.B.A. Management, Purdue University
Informing consumers about the value of polyurethane is a complex task. From the cars we drive to our mattresses to the carpet underlay under our feet, polyurethane touches our everyday lives in many ways. But, how do you get the word out in an increasingly digital world — made even more remote now amid a global pandemic? That’s the problematic task polyurethane marketing experts face today.
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