In response to a demand from audiences for objects and scenery that look real, today prop houses, set designers and costumers are busier than they have been in years. Polyurethane is helping these creative artisans achieve the kind of authenticity on the big screen that movie-going audiences both desire and demand.
A CGI Backlash
For the past few decades, Hollywood has been experiencing a renaissance driven by computer-generated imagery (CGI). As the years have progressed, the technology has grown more and more advanced. Through CGI, it’s now possible to create huge cityscapes, entire worlds and — of course — all...Apparel, Electronics, Innovation Bonds, Poly as Art