
The Polyurethane Story Behind Wisconsin’s Famed Foam Cheeseheads®
In 1987, Ralph Bruno hacked into the upholstery of his mother’s couch cushion. From the torn fabric, he pulled out the foam insert, sculpting it using a turkey carving knife into the shape of a triangular cheese wedge. He then added an inverted dome on the bottom of his creation so that it would fit atop his head. Later, he put holes in the foam to make the wedge vaguely resemble Swiss cheese and painted the entire thing a yellow-orange hue — like American cheese.
The Reception
Bruno proudly wore his homemade headwear to a Milwaukee baseball game in response...
Category: Apparel, Athletics