You may be surprised to find out that one of the world’s biggest shoe manufacturers got its start from a waffle maker and a bit of polyurethane.
The story goes: A track coach was attempting to create a shoe that could grip a running track without the use of spikes. During breakfast one morning inspiration struck as he was staring at his waffles. The coach noticed the uniform crevices on the waffle’s surface and wondered if the pattern of indentations could also provide traction on the soles of running shoes.
So, the coach went out to his garage, mixed up...Athletics