Sitting Pretty with Polyurethane
Polyurethane’s versatility and flexibility make it a perfect fit for furniture designers. After all, it makes sense to use a contemporary material for contemporary interiors. Whether you’re enjoying a relaxing seat or sinking back into a soft mattress, you can rely on polyurethane foam to provide both comfort and style.
The most widely used cushioning material for upholstered furniture, polyurethane can be molded easily. This allows craftspeople to experiment with innovative and exciting designs. It’s also extremely durable, and holds its shape – which means sofas, chairs and mattresses will too. Both aesthetically and functionally, polyurethane is the obvious choice when creating furniture you’ll want to sink into.
Lawrance Furniture, an upscale contemporary furniture retailer, won recently won an Emmy award from the Pacific Southwest Chapter of The National Academy of Television Arts & Sciences for Outstanding Achievement for a single spot commercial. The award was presented at a June 14 ceremony. View the series of commercials to see how polyurethane is “A Suave Selection.”