Polyurethane has long been a key component in exercise clothing. The features polyurethane brings to this apparel —stretch, water resistance, durability and light weight — have made it indispensable in fabrics that need to perform in the gym or out in the elements while allowing the wearer freedom of movement.
Those same characteristics have had an unexpected side benefit: exercise clothing is extremely comfortable to wear. The athleisure trend — essentially, wearing clothing that is designed for or styled like exercise clothing even when not exercising — was already in full swing prior to the pandemic.
Then, suddenly we were...Apparel, Athletics